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TZID:Africa/Algiers
X-LIC-LOCATION:Africa/Algiers
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DTSTART:19700101T000000
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UID:5985528:Event:5142
DTSTAMP:20130520T013258Z
SUMMARY:Fact: Data is Essential
DESCRIPTION:Join us to find out:\n-How having an effective strategy fo
 r managing your data can ensure your marketing activity achieves optim
 um impact\n-The value of audience research\n-How to collect and store 
 data\n-How to stay within data protection guidelines\n\nKeynote speake
 r:, Roger Tomlinson, Independent Consultantwill highlight why the corr
 ect collection, analysis and use of data is more important than ever i
 n a time of economic uncertainty. He will also explore the full range 
 of data that organisations can access and what to do with it.\n\nChair
 : Oliver Mantell, Consultancy Manager, &Co. Oliver will be our Chair f
 or the day and run an afternoon session, dispelling some common data m
 yths and mistakes and revealing some secrets to getting more out of yo
 ur data.\n\nMarty Mills, Marketing Manager, Music in the Round will sh
 are his experience of an 'audience audit' that was recently carried ou
 t at his organisation. Marty will explore what they did, how they did 
 it and the useful applications and impacts this exercise if already ha
 ving for the organisation.\n\nRachel Jeffcoat, Communicate Manager (On
 line), &Co, will run an afternoon session in partnership with Roger th
 at will guide delegates through the data that they can access and anal
 yse online, through social media, their own websites and analytics too
 ls. Roger will discuss how to measure the impact of your online activi
 ty, and its Return On Investment.\n\nDelegate Costs\n£75+VAT\n\nFor m
 ore information visit http://artsfunding.ning.com/events/fact-data-is-
 essential
DTSTART;TZID=Africa/Algiers:20101104T093000
DTEND;TZID=Africa/Algiers:20101104T170000
CATEGORIES:cultural, industry, briefing
LOCATION:National Centre for Early Music, York
WEBSITE:http://www.andco.uk.com/what-we-do/connect/service/events/3/
URL:http://www.andco.uk.com/what-we-do/connect/service/events/3/
CONTACT:0113 234 6857
ORGANIZER:&Co The cultural marketing house
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Lisa Far
 rell":http://artsfunding.ning.com/profile/LisaFarrell
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