Fact: Data is Essential

Join us to find out:
-How having an effective strategy for managing your data can ensure your marketing activity achieves optimum impact
-The value of audience research
-How to collect and store data
-How to stay within data protection guidelines

Keynote speaker:, Roger Tomlinson, Independent Consultantwill highlight why the correct collection, analysis and use of data is more important than ever in a time of economic uncertainty. He will also explore the full range of data that organisations can access and what to do with it.

Chair: Oliver Mantell, Consultancy Manager, &Co. Oliver will be our Chair for the day and run an afternoon session, dispelling some common data myths and mistakes and revealing some secrets to getting more out of your data.

Marty Mills, Marketing Manager, Music in the Round will share his experience of an 'audience audit' that was recently carried out at his organisation. Marty will explore what they did, how they did it and the useful applications and impacts this exercise if already having for the organisation.

Rachel Jeffcoat, Communicate Manager (Online), &Co, will run an afternoon session in partnership with Roger that will guide delegates through the data that they can access and analyse online, through social media, their own websites and analytics tools. Roger will discuss how to measure the impact of your online activity, and its Return On Investment.

Delegate Costs
£75+VAT